The major topic at Panerai this year was a concept watch that boasts 98.6% recycled material by weight, setting a new standard for the manufacture of recycled fake rolex watches. This year, Panerai also partnered with the Intergovernmental Oceanographic Commission of UNESCO to develop a marine literacy campaign for the United Nations Decade of Marine Science for Sustainable Development.
Panerai aims to get more people using recycled materials on their wrists with the Luminor Marina eSteel, three 44mm automatic PAMs that look very much like your standard Luminor. Except for the rubber-colored crown and dial marked “eSteel”, even Paneristo-obsessed people will think these watches already exist in the Luminor collection.
All in all, 89 grams of the components of the Luminor Marina eSteel are made of recycled materials. This is out of a total watch weight of 152.4 grams. Both the case and dial are made of eSteel, a new alloy that incorporates recycled materials. This is the first Panerai watch to feature eSteel.
The Luminor Marina eSteel is available in three different versions. What you see above is the gray version, below that is the green version, and below that is the blue version. Each model has a rubber crown and a recycled PET strap in the corresponding color. These watches all have solid case backs and are also marked eSteel.
These are fairly conservative watches, even with the subtle colors of the dial. The eSteel logo on the dial is something I personally would pass up if it were an option. But I can also see people coming to these replica watches and Panerai, at least in part, based on their efforts to tap into recycled materials and circular manufacturing methods.
Mechanical watches are already built to last, and from that perspective, they’re an ideal product category for customers interested in sustainability. A brand that is actively looking to rethink its supply chain and adopt previously used materials feels like the next logical step-a step that could welcome more consumers and, crucially, the next generation of watch enthusiasts. It’s a smart idea, and here we see it reflected in a familiar design that almost any generation of watch enthusiasts will recognize from across the room.
